Six-Step Claude SEO Session Setup with Reusable Prompts

STOP writing long prompts that do nothing. Claude is dumb by default, but the right prompt changes that. You don’t even need to pay $200/month for it. $20/month is all you need. Here's the exact SEO setup I run before touching a single prompt: 1. Load your business brain. Before anything else paste this into Claude: "Here is everything you need to know about my business: [name], [website], [location], [services], [target cities], [top 3 competitor URLs]. Use this as context for everything. Never ask me for this again." Claude stops being generic. Starts being yours. Most people skip this and spend the next 6 months getting advice that could apply to any business in any city in any industry. That's not SEO. That's guessing. 2. Pick the right model. Open Cowork. Select Opus 4.7. Turn on Extended Thinking. Most people are running SEO prompts on Sonnet or the default model. Wrong model = surface level output. Every single time. Opus 4.7 with Extended Thinking doesn't just answer your question. It thinks through your entire market before responding. The difference between a $20/month result and a $ 10k / month agency result is often just this one setting. 3. Set your SEO mission once. Forever. Go to Settings → Cowork → Edit Global Instructions. Paste this: "You are my local SEO strategist with 14 years of experience. Always read my business context before responding. Always compare my business against my competitors before giving advice. Always prioritise commendations by revenue impact. Never give generic SEO advice that doesn't apply to my specific market and location." You set this once. It runs every single session. Your prompts can now be 10 words long and hit harder than a 500 word prompt ever could. 4. Build your competitor file. Create a document called COMPETITORS.md Inside list your top 5 competitors with: - their website URL - their GBP URL - their review count and average rating - the keywords they rank for that you don't - the categories they have that you're missing Paste this into Claude before every audit. Claude now knows exactly who it's competing against. Every recommendation it makes is built around beating these specific businesses in your specific market. 5. Set your keyword intent filter. Before running any keyword research tell Claude this: "Only give me keywords with clear buyer intent. Ignore informational keywords. Focus only on service + city, emergency + service, and near me combinations. Every keyword you suggest must indicate someone who is ready to call or book today." This alone eliminates 90% of the wasted SEO effort most businesses do. 6. Before every Claude SEO session check these: Am I in Cowork not Chat? Is Opus 4.7 + Extended Thinking on? Did Claude read my business context? Is my competitor file loaded? Is my keyword intent filter set? Get all five right first. Then run your prompts. The businesses that do this setup properly are outranking competitors who have been established for years. The ones that skip it are still getting generic advice and wondering why nothing is moving. Most people will read this and do nothing. The ones who set this up today will look back in 90 days and not believe what changed. Full prompt system in the article below. Bookmark it. Give it to Claude. Right now.